It has begun (it begun a few months ago, just a little late on the blog update , Google is slowly changing the way we look at search and search engine optimization.
A few blog posts on SEOmoz speak to this directly. Here are some things to look for that lead to this conclusion.
1) On the top right of the search results, above the number in the keyword index, you will see “personilized search results” or “search results for X(X=metropolitan area).
What does this mean for you? What does this mean for SEO? Two quick throughs:
1a) Your personalized search results will show sites that Google belives you will like. So in theory, if my clients are showing up on your personalized search results, my clients will be directly infront of the people they want to be….the consumer. This is not a bad thing
1b) If geo targeted search results are appearing based on target market and demographic information, then we are in a win win! My clients might see less traffic because their not ranking in the same positions all across the nation. However, if people in Montana buy WIDGET X more than people in Washington. My client is ranking in Montana and not Washington, thats where i would want them to be anyway.
So….As Google changes….as long as your wearing your white hat i believe everything will work out for the best!
Enjoy, and more info to come on this subject.
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