8 Ways On How to Dominate Google using Search Engine Optimisation

It is very important to know how to improve your Google rank, usingsearch engine optimization and is a vital part of being successful with your websites. Most people use search engines to find what they’re looking for, Google is the leading search engine. If you want people to find your site on the internet, you need to use SEO in order to get high search engine rankings. These eight tips will help you achieve that.

1.Develop good content!

As the saying goes, content is king. The importance of having high quality, relevant content that is updated regularly cannot be understated. If you have a quality website, it makes all the other steps easier.

2.Write articles

Submitting articles has become one of the most popular methods to drive traffic to your website. Not only do the articles generate traffic, they provide non-reciprocal links, which are the most valuable kind of links according to Google’s ranking system. Make sure the content is relevant to your site, and that the quality of writing is as high as what is on the website; these articles are your best advertisement for what your site has to offer.

3.Use smart, targeted keywords

Keywords are the words and phrases that people type into a search engine to find what they’re looking for. The keywords you choose will define your site and who see it. Know your niche and who you want to reach. Research your target audience, research your competitors, both successful and unsuccessful and learn both from their successes and mistakes. You can also maximize your keywords by optimizing different pages within your website to different keyword phrases.

4.Use directories

Directories are a fast and easy way to get non-reciprocal links. There are hundreds of directories that you can submit your URL to for free. It is time-consuming, but this search engine optimization tool is worth it for the traffic it builds and how it will improve your Google rank. Most directories are edited and maintained, and your posting must be approved. While the sheer number of directories may seem daunting, try applying to 5 per day – you’ll have over 1500 listings after a year.

5.Don’t forget your meta tags and HTML code

While optimizing your website content for the proper keyword density is an obvious choice, don’t forget about the text that you don’t see, but Google does. Good search engine optimization includes adjusting all of your meta tags and HTML code to also reflect your chosen keywords. If you have a website about dog breeds, why label a picture “photo 1” when you can label it “purebred Yorkshire Terrier at play”. These are a great way to up your keyword density without making the content sound unnatural.

6.Use PPC advertising

Pay-per-click advertising is not the steal it once was, with popularity of the search engine optimization tool driving prices up, but it can still be a valuable and cost-effective method of improving your ranking when used properly.

7.Get a site map

An easy way to make the most of your search engine optimization is to ad a site map to your website. You can either have an actual webpage that can be used by both your viewers and Google, or you can also use an XML file, which, while not visible to the public, will also Google to easily spider your site. Google offers free tools and scripts to help you easily build a site map.

8.The last point, number 8 is the most important: TAKE ACTION.

All the reading in the world, all the research in the world means nothing if we do not take action; massive concerted action using a plan that includes all of the other 7 points.

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Get keyword ideas using the Google Keyword Tool

Search engines use keywords to identify which sites match a particular search phrase. SEOs need to identify which keywords are searched for so that they can use those keywords and get found by the search engines and eventually by their target audience.

For example, if you want to optimize a website about “computer tips” you should see how many searches for the keyword are being submitted to Google monthly so you can have an idea if readers are looking for you or not. You can do that by going to external Google Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

Enter the keyword or phrase that you want to analyze then click Get keyword ideas:

You will see a tabular report of all related terms along with the search volume generated for the previous month and the average search volume.

In this report you will see if you are using the right keywords based on the Google search database. If you think you should target “computer tip” instead of “computer tips” then think again because the difference on the performance of each phrase is about ten times for “computer tips” (22,200 VS 2,400).

Also take note of the advertiser competition information, the longer the bar the more fierce the competition:

If you are a starting up a new web site and the competition is strong, it is a good idea to start with keywords with less competition then work on those higher volume keywords later.

Another cool feature of this tool is that it can show you the average cost each time a user clicks your ad on the associated keyword. To add the estimate cost per click (CPC) column on the report, go to the dropdown selection labeled “Choose columns to display” then click “Show estimated Avg. CPC”.

You should see the CPC column on the report:

Isn’t it a very convenient way to analyze your web site’s earning potential? This way you can earn more money by targeting keywords with higher CPC. Well, that is of course if you can make them come to your website. We will show you how to do just that in the future articles as we go into more in-depth SEO tips.

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The Facts About Title Keyword Density

If you’ve done much SEO work for your website, I’m sure you’ve realized just how important it is to include the right text in the <> tag of each page.


As discussed in this article, it is a good idea to build each of your pages around its own primary keyphrase, and somehow incorporate that keyphrase into your <> tag. The question is, of course, what’s the best way to integrate it? The problem is that each search engine has its own unique answer.


MSN (aka Live.com) is generally thought to reward very high keyword density, and often grants top-five rankings to pages with 100% density in the title (that is, pages where the primary keyphrase is the only thing in the title bar).


Google, on the other hand, seems to make a point of devaluing pages on keywords that exactly match their <> tag. This measure was most likely introduced as a way to fight search engine spammers who over-optimize for a single phrase, by excessively placing it in their content, headings, and title.


Overall, you need to make an informed decision about which optimization route you want to take for each of your sites. As mentioned in the algorithm summaries, MSN is a good choice for driving short-term traffic and revenue, while Google has a lot more potential for long-term sustainable content websites.


If you want to optimize for Google, my advice would be to go for title keyword density of around 50%, and no greater than 75%. For example, if your primary keyphrase is three words long, you many wish to add another three-word phrase to your title, consisting of secondary keywords.

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Chinese Keyworld Optimization Tools

百度关键词搜索量 http://www2.baidu.com/inquire/rsquery.php

google关键词工具 https://adwords.google.com/select/KeywordToolExternal/

YAHOO http://customer.p4p.cn.yahoo.com/keyword/kwwhois.htm

SOHU关键词排序 http://db.sohu.com/regurl/pv_price/query_consumer.asp

网易 http://adpsearch.163.com/find_price.php

OVERTRUE http://inventory.overture.com/d/searchinventory/suggestion

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