Recently there was a rumor on the Internet that there has been a change in Google algorithm which seems to be helping big brands for ranking on major keywords. Matt Cutts, the Head of Search Quality group in Google, confirmed in the following video that the rumor was indeed true, and Google ranking algorithm update named ‘Vince’ is responsible for the sudden boost in rankings for big companies for major keywords.
As Matt Cutts explains in the video, this is not a major Google update, but just one of the over 300 changes which Google carries out a year to enhance the quality of their search results. He further explains that this change does not favor any specific brands, but rather gives a boost in rankings based on relevant criteria such as trust, authority, PageRank or reputation.
Here, you can read the complete transcript of Vince Update.
Technorati Tags: Google, algorithm, ranking, update, Vince, PageRank
If you enjoyed this post, make sure you subscribe to my RSS feed!
0 comments:
Post a Comment