Black Hat Tool - Brainstorming for a Better, More Brandable Domain Name

Normally, buying and using an aged domain with existing backlinks for a new project is the best option for a webmaster. However, if you already have a sizable network of sites and tons of great contacts in the industry, you should consider selecting a name that is brandable and fits with what you are doing.

This process can pay large dividends later on when your brand name becomes synonymous with the service you offer. Plus, brainstorming doesn’t have to be a painful process – you can have fun while being productive. After all, when the game stops being fun, it’s time to find something else to do.

Take the example of Levi from boogybonbon. About a month ago, we started talking about an incredible new Keyword service he was developing.

These excerpts from our ICQ conversations should help you when you’re brainstorming about a new project:

Session Start (L3vi): Tue Aug 15 18:09:04 2006
L3vi: I’m asking a handful of friends. Got any good ideas for a keyword search service domain name? The guy at searchables.com will not sell me the domain no matter what I offer so I’m now scratching my head on something that is marketable to the point that I could standup to wordtracker or better.
QuadsZilla: consider something brandable without kw
L3vi: yeah.. that’s what I been trying..
L3vi: looking for something with word or keyword.. or something that will feel like keywords stuff. lol seo, design, marketing is easy.. this is always the pain in the ass stuff.
QuadsZilla: keywordalizer
L3vi: hmm not bad how about wordalizer.com
QuadsZilla: you could also go with something like keywordromp
QuadsZilla: wordromp
QuadsZilla: if its avail
L3vi: that sounds like a sex site. ;p LOL
QuadsZilla: = more traffic!
L3vi: how about wordzar
L3vi: wordzar.com
QuadsZilla: is that how you spell zar?
QuadsZilla: isn’t there another letter in there?
L3vi: yeah
L3vi: its tzar or also spelled ZAR
L3vi: ref dictionary.com
QuadsZilla: wordbot?
L3vi: taken
L3vi: Zar may refer to: Alternative spelling of “Tsar” was the official title of the supreme ruler in the following states. ref wikipedia
QuadsZilla: that’s what i was thinking
L3vi: that one has come back around 3 times. Larry gives a B+. I’m middle ground about it, but been spitting out domain names all day so I’m getting run down on what sounds good and what is just another word. LOL
QuadsZilla: justanotherword.com
QuadsZilla: ;p
L3vi: lol
L3vi: “[16:55] l3vi: Thebestknownblackhatkeywords.com
[16:55] l3vi: lol
[16:55] l3vi: wordtrackertookalltheotherdomains-soimstuckwiththisshit.com
[16:56] Larry: lol”
QuadsZilla: i own yembi.com
QuadsZilla: if you want that
QuadsZilla: not too descriptive
QuadsZilla: but very “2.0″
QuadsZilla: you really going to start that on a fresh domain?
L3vi: don’t know if it feels right. Ill have to sleep on that..
QuadsZilla: that’s madness
L3vi: yeah. why not. LOL built my empire from fresh domains. ;p
QuadsZilla: back in the day
QuadsZilla: how about wordtacker?
QuadsZilla: wordtackler
L3vi: I could put it on boogybonbon.com, but I don’t know how well it will hold up on my blog for a service.
QuadsZilla: wordsmacker
L3vi: I don’t want to get in any wrangles with wordtracker of copyright and C&Ds
QuadsZilla: i know. i was kidding
L3vi: bbl going to go play some 360 and drink a beer. ;p get my mind off of it till I get a better idea.
QuadsZilla: you’ll think of it when you’re half drunk
L3vi: yeah then forget it. LOL

Finally, after he decided to take a break and walk away from it - it hit him:

Session Start (L3vi): Tue Aug 15 19:32:39 2006
L3vi: I did not even get down the steps. LOL I think I found it.. wordze.com
QuadsZilla: that’s GOOD!
L3vi: cool that’s 3 thumbs up.. Ill go with that. now im taking that break..

We’ve had tons of other talks about Wordze since. I finally got to take it for a spin last week and was VERY impressed with the caliber of the product.

From today’s official release:

Unlike any other keyword research service available today, Wordze.com provides users access to a whole new level of keyword research by giving users up-to-date historical and sessional data on keywords that are being search for by internet users through ISP’s or Internet Portals.

It’s head and shoulders above the other keyword research products out there and can even give you an estimate on how competitive a search phrase is with its’ patent pending “Wordrank” technology.