Search engine play a vital role in internet marketing. Search engines are the primary marketing tools in this current business trend. The real success for your business and for your website lies in being search engine friendly. Nearly 90-95 percent of online transactions are succeeded by means of some top search engines only. The success or failure of a business completely relies on the website design. The more search engine friendly database web design, the more leads to your business.
Search engine optimization is not as simple as implementing meta keywords for each and every page. Top search engine placement is always a dream for those who think so. As a professional Search Engine Optimization Web Design Company, we implement all our SEO efforts, SEO strategies for your website’s prestigious search engine ranking. We make use of custom SEO tools for a professional website design.
The search engines or even web browsers can estimate the potentiality of your website by just going through your website’s home page. The content of the home page should be in such a way, that it makes the visitor mesmerising. After visiting your site, one should end his desired transaction there itself without a second thought. We will try our level best to implement the said strategy. Our web sites can be designed with full ecommerce facilities such as shopping carts and secure online payment facilities. We have experience of developing very large database driven site capable of supporting many coincident users.
We can develop database systems of any size from small access databases to large intranet/internet databases. We usually advocate the use of browser based database systems due to their flexibility. These do not require a connection to the Internet to function but can be run on any machine using a web server. The advantage of such a system is that they can easily be used to construct a database driven website at a later time.
Get you found specilaises in database web design. A database driven web site, as the name implies, uses a database to store the content of the web site. The web site may consist of a number of normal HTML pages and a number of templates. As these templates are displayed, code embedded in them queries the database and retrieves data which in turn is displayed within the template.
Get You Found offers and Internet consultancy service. If you are looking to get an online presence or just wish to develop your Internet strategy our experience can help. We understand that every customer's requirements are different and we offer unprejudiced advice on Internet related matters.
We build website designs with creativity and e-business in mind. Knowing that a boring web site development will be quickly ignored, our website design team shapes and molds a layout to control the viewer's focus and attention without overloading them. Simplicity is key. With a set structure, production moves ahead until the site is ready for testing and editing.
An internet marketing affiliate program is either an individual or merchant company that is willing to pay you a commission for selling their product or service for them. Some affiliate programs can be marketed offline, as well as online, however, most are designed to be put in front of internet audiences.
You would think that finding a good internet marketing affiliate program wouldn't be that big of a deal, however, there are definitely good affiliate programs and bad affiliate programs online, so it's very important that you get a "heads up" so you don't get ripped off.
There are, of course, many different methods of marketing affiliate programs. The most popular by far is email marketing. Email can send your marketing message to all four corners of the world in a matter of seconds, providing that it can get by the spam filters employed by most internet service providers. Another method for promoting an internet marketing affiliate program is by using pay per click advertising.
An affiliate program is one of the modules from internet marketing to generate inactive income. How it works is the website owners will pay a certain amount of commission to the affiliates for fetching traffic to the advertiser website or for subsequent dealings. These websites are owned by people and are called merchants, the ones who technically operate the affiliate program. You can join an affiliate program for free and start promoting the product immediately. A great affiliate program can go a long way in bringing revenue to a site.
Developing and managing an affiliate marketing program effectively could give you a real boost in your business results. Use these resources to learn how to plan and manage your affiliate marketing campaign. A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program for your products and services. There are several ways that you can market an internet marketing affiliate program online.
Resource Box:There are several ways that you can market an internet marketing affiliate program online. database web design is the design of web pages, websites and web applications using HTML, images, and other media.
March 30, 2009
How to find a Good Internet Marketing Affiliate Program and database web design?
21 Great SEO Tips From Google's Matt Cutts
This is a compilation of stuff Matt Cutts has said historically, I decided I'd dig backwards and document some of the older stuff. I dated it accordingly.
Here it is:
1. http://www.mattcutts.com/blog/dashes-vs-underscores/Matt recommends using dashes over underscores to delimit words in urls. 2005.Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.
2. http://www.mattcutts.com/blog/seo-mistakes-sneaky-javascript/Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.
3. http://www.mattcutts.com/blog/whats-an-update/Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.
4. http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.
5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.
6. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.
7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.
8. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Don't overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.
9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/Assign unique, descriptive
10. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.
11. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.
12. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.
13. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.
14. http://www.mattcutts.com/blog/google-analytics/Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.
15. http://www.mattcutts.com/blog/text-link-follow-up/Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.
16. http://www.mattcutts.com/blog/seo-mistakes-spam-in-other-languages/Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.
17. http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.
18. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — http://www.example.com/ vs. example.com vs. www.example.com/index.html. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.
19. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have both domain.com and http://www.domain.com/ in the Google index. This will remove the entire site. 2006.
20. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.
21. http://www.mattcutts.com/blog/sitemaps-interview/404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006.
Following these tips will probably help you rank better, so long as you actually trust Matt Cutts. I'd assert it's wise to approach some of his advice with skepticism, since I'm sure Google gives him guidelines as to what he can actually say, but following the advice above won't get you into any trouble.
March 29, 2009
Search Engine Optimization And Meta Tags And Search Engine Submit
Every search engine uses it’s own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website’s place in the search result pages depends on it’s calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.
These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.
The Title Tag
The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That’s why it has to be given the utmost importance while search engine optimization is the consideration.
It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search.
Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational.
The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.
The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too.
Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.
Description tag
The description tag should be written in such way that it speaks about the website contents in just one or two sentences.
It should be short and clear that your visitors get a close idea about your site by reading this in a short time.
The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag.
Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content.
Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.
Keywords Tag
The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as “”spam”". However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.
Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don’t render any feeling to the search engine for their being repeated in the tag.
Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand.
Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag.
Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written.
The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.
The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.
These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites.
Don’t forget to submit your site to all the search engines on the internet.
Grab expert tips about web traffic - your personal knowledge base.
Read More..March 28, 2009
Top 6 Fool-Proof Steps to Make More Money With Your Website
Every website has a bunch of web pages which get more search traffic than others. These pages are constantly visited daily by new visitors, people who have never seen the site in question before. I call these ‘money pages’ because they are a reliable source of immediate and future income.
But they’re not just ‘money’ because they bring in revenue: they are one of the easiest ways to grow your audience without much work. If you learn how to optimize these money pages (its not hard to do), you’ll really improve your website in so many ways. More revenue, more members, more influence and authority. Doesn’t that sound good?
I’ve talked very briefly about money pages in my previous post on analyzing your site visitors and decided to expand a little more on this topic because I think its often overlooked by webmasters. We’re always focused on creating new content and getting new visitors to these new pages that we forget about what’s going on in other parts of our website.
This is tailored towards content publishers and bloggers but the main strategies here apply to other site types as well, you just need to find the right tools to do it. So lets get started.
How to Optimize Your Money Pages
Image Credit: marissa cap
There are many things you can do to money pages, in order to make them better or more profitable. It’s important to decide the extent of your work according to your goals and resources. How much time do you want to spend and what’s most important to you? Do you want a bigger readership? Or are you just concerned with increasing your daily revenue?
Here are a list of things you can do for your money pages:
- Monetize. The aim here is to get more revenue out of each page. There are various ways to achieve this and they generally involve the placement of ads both around and within content. There is also an indirect future revenue from lead capturing.
- Capture Leads. The money page is optimized to encourage a visitor to subscribe to your mailing list, site feed or register for your website. The main aim is to find a way to continue to reach your visitors after they leave your money page. This helps to grow your site audience and is also a component of revenue generation.
- Improve Relevance. This involves revamping the money page in order to provide up-to-date information or better content in order to accommodate visitor needs. This provides an improved user experience for all and can result a host of benefits like more referral/citation links and greater visitor loyalty/trust. Relevance is also important when your main goal is to capture leads or increase revenue.
- Make it Rank Better. Doing on-site and off-site optmization will help specific money pages to rank better on the search engine result pages, hence driving more traffic back to your site. This increases your site reach and revenue at the same time.
Step 1: Find Your Money Pages
Image Credit: TW Collins
Open up the web analytics program you’re using for your website. There should be a section which reveals which pages have the highest unique views per month. Extract the urls for the top 10 pages and put them somewhere for easy access. Or bookmark them on your browser. If you don’t currently use an analytics tool, I recommend setting up Google Analytics.
How many pages you choose to optimize really depends on your website and preference. If you have a lot of webpages that get solid traffic, you can do more. If you don’t have many pages that get web traffic, then you have a lesser amount to work with. I like to focus on the top 10 because if its a manageable amount of work for an acceptable returns on investment.
My personal guideline is to only work on pages with a minimum of 200 unique views everyday. It’s a basic number that’s good for some decent conversions. Adjust this figure to something you can work with, if your website is new or gets less overall traffic.
The point to remember is that not every page is hot. The goal is not to optimize every single web page you have. There has to be a limit. So learn to prioritize and work only on the pages that are currently receiving the most traffic to your website.
Step 2: Improving Content Relevance
Image Credit: jesse.millan
Visitor search queries reveal what people are looking for and what they want to get from your web page. It tells you what information they expect and is a way to understand their desires or needs. Many are ready to pay for a solution or subscribe to get knowledge in their inbox.
Better relevance = better conversions. It’s that simple. By making your website as relevant as possible to search queries, you’re making visitors more likely to stick around, opt-in or buy. Users are going to click away if they find that your web page doesn’t fulfill their info needs. So the first step is closely examine your money pages in relation to search traffic terms.
My goal is to include every search query in my money page. Every question typed into search engines by visitors who access my site must be answered. One very easy and quick way to do this is to add a simple FAQ to the page to address the visitor’s specific needs. Just phrase the same exact search query as a question. Then write an answer which responds to it.
Another method for search query relevance is to create new content and insert it into the money page. It’s important to edit your pages so that it doesn’t display content that is simply outdated or useless. You’re not going to presell anyone with stuff like that. It won’t work.
Either rewrite the entire money page or include update notes specifying new information and linking to other pages on your website with newer content. Whenever new information or changes occur due to changes, go back into the money page to make necessary adjustments. This is one reason why I asked you to keep those 10 URLs bookmarked or easily accessible.
Note that by increasing your money page’s relevance and informational value, you are also increasing its linkability: People are more likely to link to it because it is a detailed and useful reference page on the topic. Whenever possible, I try to fashion my money pages on blogs after Wikipedia in terms of comprehensiveness.
Step 3: Monetizing Your Money Page
Image Credit: Gaetan Lee
While you can monetize your money page and capture leads at the same time, I find it better to optimize for one goal instead of trying to achieve both. Because when it comes to monetization, captured leads are usually a good source for long term income anyway.
There are formats for each goal (monetize or lead capture) and you’ll get better results if you either choose to monetize fully or go all out to hook your visitors by making them sign up or subscribe to your website. If you put up too many well blended ads, the visitor can easily click away instead of subscribing to your newsletter, so either pick one goal or balance both.
Let’s talk about monetization first. This is easy if you’re using ad networks like Google Adsense. Go to your money page and insert an additional ad unit, blend it well with your content and make sure that its quite visible while not being too obtrusive.
A well placed Adsense unit can really increase your overall daily income. I’ve seen a jump of more than $20 a day for a site that I own when I took the time to test and optimize a few money pages. While you may have default ads already on every page of your site (sidebars, header etc), these may not be truly optimized for a money page.
Money pages need to be treated differently from the other pages on your website. They’re the ones that bring a lot of visitors (big sample size) so you can really use this opportunity to test the profitability of specific ad schemes. You can even remove the default ads specifically for this page so you have more room to experiment. That’s what I do for some sites.
Other ways to monetize include the use of commission-based affiliate programs which range from digital products to established eCommerce retailers like Amazon.com. Clickbank is a digital product marketplace you can use. Sign up, search through the marketplace for a product, grab your affiliate link, insert it on your money page.
You can also try CPA networks with relevant pay-per-lead or pay-per-sale programs. Commonly used CPA networks are Market Leverage, Max Bounty, NeverBlue, PepperJam, Copeac, Azoogle and Hydra Network, among many others. Affiliate programs can work well but remember to keep them related to your content.
Alternatively, you can promote your own products on your money page by including a short pitch for it and linking to a proper sales page. Or you can try to sell your visitors away from the money page by getting them to first subscribe to an email list. This brings us to the next step.
Step 4: Optimizing to Capture Leads
Image Credit: sindesign
The goal is to capture not just the email of the visitor but his/her permission to allow you to reach them away from your website. For some of you, you want visitors to subscribe to your RSS feed so they’ll continue to read your content or hopefully participate on your site.
Many set up email lists and auto-responders with the aim of eventually monetizing by selling their own products or recommending those of JV partners. Their aim here is to get users to opt-in to receive newsletters or special offers. The same goes for online retail stores.
Good email marketing providers are Aweber and GetResponse, both of which charge a monthly fee that you should be able to earn back easily. There are free alternatives available but you’ll often lose out in terms of features. If this doesn’t bother you, you could try starting with any of the free email software or plugins available.
To optimize a money page to capture leads, you’ll need to do some offer customization. Look at what content/product is on the page and create a specific offer that’s relevant to it. Provide an incentive for someone to sign up: perhaps a free digital product with related or more in-depth information. Or simply the promise of future discounts or special product offers.
To get into the mind of the visitor and understand what entices them, you’ll need to go back to the search queries you’re getting. If someone is interested in ‘what causes wrinkles’, you’ll know they’ll be interested in an ebook on natural anti-aging remedies. Do up a free guide and offer it to them only if they register as a member or sign up to your email list.
How about lead capture for communities and membership sites? Apart from providing incentives you can use teasers. Restrict visitor actions by only allowing them to view a limited amount of content or interact in a limited fashion. This limit will be removed when a user registers with your community. These are methods commonly practiced by paid membership sites, forums and social media sites to entice signups.
Step 5: Sending Internal Traffic to Your Money Pages
Image Credit: leeds at night
Now that you’ve optimized your money pages for maximum conversions, you can also send over visitors from other pages of your site. You’ve already done the work to make the pages incredibly relevant and usable, they shouldn’t just be seen by search engine visitors.
If your money pages are related, by sure to interlink each one so that each visitor is funneled to another optimized page. This not only improves your bounce rate but makes sure that each visitor is given two opportunities to convert if they aren’t persuaded the first time around.
Another method is to use a script to autolink specific anchor keywords or phrases on your entire site to the specific web page. This helps with SEO and is very easy way to get more eyes on your money page. If you’re using Wordpress, try the Internal Link Building plugin or the SEO Smart Links plugin. Both help to auto-link keywords on every page of your blog. There are quite a few similar plugins out there but these two work well for me.
If you’re a blogger producing content daily, endeavor to link to the money pages whenever it’s pertinent to your post because you’re driving traffic to pages that will perform well. Alternate the links to each money page so your audience won’t get sick of seeing them all the time.
There is an alternative way to highlight your money pages: Group the ones about a similar topic together and list them all in a reference page, which will funnel traffic out to different locations. Instead of linking to each individual money page, you can just link or promote the reference page, which will then direct the visitors you get to each money page simultaneously.
A simple example of this is my reference page on social media marketing, which collects both money pages and less visited pages together under a specific theme. There’s also the option of creating special banner ads or images to link to either your money page or the reference page, it doesn’t always have to be promoted in the form of a link within content.
Step 6: Improving Your Search Engine Ranking
This is the final step in the process and should always come after you’ve optimized your money pages for maximum results and set up a method to promote it internally on your site. After you’ve done all that, it’s time to look at boosting a major factor for earning more money: your website’s ranking on the search engine results pages (SERPs).
This is an optional step because if you’re getting a lot of visitors, you’re should already be ranking quite well. But if you’re on the second page of Google or not yet in the top 3 queries for a keyword/phrase that is sending you a good amount of traffic, why not bump it up and get even more visitors per day?
You’ve already got your list of top money pages based on search queries. Now you should find what these pages are ranking for, which is something you can easily discover through your stats trackers. If you’re already using it, Google Webmaster Central is a free tool that shows you the top 20 search queries visitors use to reach your site.
Off-Site Search Engine Optimization
SEO is a pretty big topic: its hard to cover everything that needs to be done so I’m going to simplify it into one fool proof method of improving your search engine rank for Google. This is something that is unanimously agreed upon by everyone.
All you need to do is get links from other sites, especially with the specific anchor text you are trying to rank for. But not just from anywhere. You want links from quality, relevant websites.
Let’s see what Google itself says about ranking:
Sites’ positions in our search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results. In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
One more. From Google’s warning on link schemes:
Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity.
It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.
Links matter a lot because Google’s algorithm is set up to use the collective intelligence of the web to determine a page’s importance. High quality links boost the trust, relevance and authority of your web page. This is somewhat the same for search engines like Yahoo or Live.
Ideally, the best type of links you can get are from the websites that are already ranking well for the keyword or phrase you are targeting. But these links might not be easy to acquire, since you’re likely to be viewed as a competitor and a threat.
So, what I personally like to do is to do some research on the people ranking for your keyword/phrase on the first two pages. Dig into their backinks by using something like Yahoo Site Explorer and find out who is linking to them. Try to get those same links if possible and even more quality links that your competitors don’t have.
There are many ways to build links, some are blackhat and others are more compliant with search engine guidelines. As I’ve mentioned in my previous post on long term social media marketing, I favor the strategy of creating valuable services, tools and content in order to attract links from bloggers. It’s stable and works extremely well for every niche out there.
If your money page is optimized for relevance and is high on informational value, it is already a potential link magnet. So here’s something you can do immediately. Send email pitches about your money page to relevant blogs. If you contact 1,000 blogs, you might easily get 50 to 100 extra Black links (or more), which may be enough for you to outrank other websites. Sometimes all you need to do is to get the word out.
And there are many other ways. Article directories. Blog/web directories. Social bookmarking websites. Social news sites. Social media communities (Flickr, Youtube etc). Contests. Link exchanges. Blog comments and carnivals. Donations/sponsorships. Forums. Press Releases.
On-Site Search Engine Optimization
Image Credit: Mario de Leo
On top on link building, another aspect of ranking better is on-site search optimization, whereby you make your webpage compatible with search engine requirements and the specific search query you’re targeting. Google’s webmaster guidelines, Yahoo’s Webmaster Resources and Live Search’s Webmaster Center has a list of the most basic stuff you should be doing and ways for you to track your site in their search engines.
Basic pointers for on-site optimization involves having a good site architecture, where pages with similar themes are grouped together with a focus on great navigation and usability for visitors. On site-optimization also involves having your targeted keywords in the title tags and an appealing meta-description, which may affect SERP clickthrough rates. For the WP users out there, you might find this excellent guide to Wordpress SEO useful.
Other on-site factors include keyword density, which is the number of times a keyword appears compared to the total number of words in a page. And latent semantic indexing (LSI), which examines a page in relation to groups of associated words/terms used within it.
I wouldn’t worry too much about latent semantic indexing and perhaps even keyword density because a content heavy page is likely to include the associated terms and keywords naturally, because of its depth. The main point to note is to maintain a tight focus on your chosen topic and not divert too much from it in your content.
And then there’s the controversial topic of PageRank Sculpting: using the nofollow tag on internal site links to optimize the strength of specific pages, thereby enabling them to rank better in search engines. Perhaps a useful tactic, although one that isn’t quite necessary. Any possible success here partly depends on how knowledgeable you are with SEO.
On-site optimization isn’t a difficult process, as long as you have a good site architecture set up from the start and follow search-engine guidelines. The hard part is really the task of getting people with relevant/quality websites to link to your money pages.
Time for You to Do Some Work…
These are the fundamental factors involved in optimizing your money pages. After completing the first step of finding your money pages, you don’t need to work on the other steps in a sequence. As I’ve said earlier, it depends on your goals. Personally, I go through all six steps when I’m looking at money pages that receive a substantial amount of daily web traffic.
The good thing about money pages is that once you optimize them, you can just leave them alone for a while. If you’re busy every day, you might want to spend an hour during the weekend on your money pages. Or just assign them to a colleague or a member of your staff. Set aside some time to optimize them and you’ll definitely see the results.
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Read More..Google algorithm update Vince favors Big Brands
Recently there was a rumor on the Internet that there has been a change in Google algorithm which seems to be helping big brands for ranking on major keywords. Matt Cutts, the Head of Search Quality group in Google, confirmed in the following video that the rumor was indeed true, and Google ranking algorithm update named ‘Vince’ is responsible for the sudden boost in rankings for big companies for major keywords.
As Matt Cutts explains in the video, this is not a major Google update, but just one of the over 300 changes which Google carries out a year to enhance the quality of their search results. He further explains that this change does not favor any specific brands, but rather gives a boost in rankings based on relevant criteria such as trust, authority, PageRank or reputation.
Here, you can read the complete transcript of Vince Update.
Technorati Tags: Google, algorithm, ranking, update, Vince, PageRank
